While we think the characters and artwork for The Land of PurFUNple are great, we know that it is important to ask our target audience, children ages 5 - 9 and their parents, to see what they think. On Saturday, January 14, Click Bug Studios will be holding a focus group session to get first-hand reactions and suggestions. Parents and their children will all receive a general overview of The Land of PurFUNple. Then we will divide the participants into separate groups, boys, girls and parents, and videotape their responses to the characters, storyline and activities. Based on their feedback, we will determine if anything needs to be "tweaked" as we move forward. If necessary, additional focus groups will be held prior to our launch date of June 1, 2012.
Thursday, January 5, 2012
Testing Our Ideas
While we think the characters and artwork for The Land of PurFUNple are great, we know that it is important to ask our target audience, children ages 5 - 9 and their parents, to see what they think. On Saturday, January 14, Click Bug Studios will be holding a focus group session to get first-hand reactions and suggestions. Parents and their children will all receive a general overview of The Land of PurFUNple. Then we will divide the participants into separate groups, boys, girls and parents, and videotape their responses to the characters, storyline and activities. Based on their feedback, we will determine if anything needs to be "tweaked" as we move forward. If necessary, additional focus groups will be held prior to our launch date of June 1, 2012.
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